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AI in practice can feel like an oxymoron. It democratizes the world - anyone can do anything, learn anything. BUT having all of the information in the world at your fingertips can also be overwhelming! This can lead to paralysis, and inability to begin. Creators and small businesses often don't know where to start when building their online brand, or feel confident that they are asking the right questions. That's where the human touch comes in. Chigrela helps creators move

"Feelings don't belong in business" This is fundamentally not true in the creator economy. Funding has propped up companies looking to methodologically optimize influence. However, doing so takes away the very essence of authenticity - the true engine that the creator economy runs on. Chigrela predicts that in 2026, there will be a clear shift in attention. Content that operates on methodological, proven paths will lose to content that is developed more on feeling and instinc

Content creation is often discussed in the context of measuring performance. Most platforms provide creators with guidance on how to make their content perform, but don't teach creators how to plan production workflows that work around their individual lives. Creating content can be all-consuming, and with 60-70% of content creators working part-time, it is critical to optimize their time. I’m working with a very talented author right now whose content leans heavily towards

Pop Quiz: Do you know when algorithms launched on social media platforms? (It feels like they’ve always been driving our feeds, but in fact this isn’t the case!) I’ll give you a clue - it’s the same year everyone is nostalgic for right now. Yep, 2016. Instagram launched in 2010, with a swift rise in adoption by 2012. People forget that it started as a platform to digitally socialize with people you (somewhat) personally knew. It’s funny to think about now, since social media

Community feeds life experiences, which are the building blocks of life itself. Finding success in the creator economy means inherently focusing on creating community and building connections - on a global scale. Engaging effectively with community is where it all starts. If you are a creator or brand looking for a consultation on how to get started, or enhance, your current engagement tactics in your online communities, look no further! Cheers to watering our gardens in tim