Feelings about Business in a Business of Feelings

"Feelings don't belong in business"

This is fundamentally not true in the creator economy.

Funding has propped up companies looking to methodologically optimize influence. However, doing so takes away the very essence of authenticity - the true engine that the creator economy runs on.

Chigrela predicts that in 2026, there will be a clear shift in attention. Content that operates on methodological, proven paths will lose to content that is developed more on feeling and instinct.

When you take hindsight into account, you can see it coming.

- The 2010s were about distribution - democratized by new platforms and services.

- The early 2020s were about attention - how do you garner it and keep it.

- The next era is headed towards intention - consumers want control over content consumption, and they're wanting to do it mindfully.

Chigrela has a method, but it's built to expedite the process of feeling the way into success, and optimizes for the benefit of each individual creator.