You are One of One.

Content creation is often discussed in the context of measuring performance. Most platforms provide creators with guidance on how to make their content perform, but don't teach creators how to plan production workflows that work around their individual lives. Creating content can be all-consuming, and with 60-70% of content creators working part-time, it is critical to optimize their time. 

I’m working with a very talented author right now whose content leans heavily towards written and static posts - because that’s what he’s good at. It comes naturally to him, and he can do it quickly, so he can focus most of his time on his real job - being an author. Creators shouldn't feel forced into making certain types of content, and they should lean into their strengths. When content is derived from what lights people up, high performance naturally follows. 

I coach creators to help them build their brands by developing content strategies that work with their lifestyle, so they can make content creation work for them and achieve longterm growth.